When businesses get to know your customers, you also get to know more about you need to grow. Remember when Main Street businesses were locally owned and operated? The owners knew you by name and knew your shopping habits. They typically knew what you wanted to buy, and if they didn’t have it, they were willing to get it in for you.
With the advent of the Internet and big-box stores, much of the personal attention has gone by the wayside. Get to Know Your Customers Day is a day to turn that around. Make it a point to get to know a little more about your customers and make each of them feel like they are your most important customer of the day.
Tips to Knowing Your Customer:
- Ask your customers questions. Find out what services and products they need.
- Use social media. Get the word out about your specials, new product or to find out what your customers like and don’t like about your store. And respond as quickly as possible. When you do, it will be noticed. Fixing a negative customer experience in a positive way can show you stand by your word and turn into multiple sales.
- Follow up on a purchase. Ask your customers how the purchase or service worked for them. Not only will you find out about your product, but you will learn more about your customer and the services they need.
- Network with other business. Learning and sharing best practices for getting to know customers from other successful businesses will also grow your business.
HOW TO OBSERVE
Grow your business by taking the time to get to know your customers. You’ll be planting a seed that will flourish! Use #GetToKnowYourCustomersDay to post on social media.
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