“the likability factor”



“If you’re following the US presidential news, you may have heard about something called “the likability factor”. It has relevance as to whether or not we vote for a given candidate. The somewhat arbitrary metric was famously parlayed into the presidency by Dwight D Eisenhower, with the slogan “I Like Ike”. According to conventional wisdom, the vague descriptor is a critical factor in the electorates decisions on who they are going to vote for…”

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